THE WORLD CHANGES WHEN MEN CHANGE
THE WORLD CHANGES WHEN MEN CHANGE
Character Development • Leadership • Accountability • Protection
THE WORLD CHANGES WHEN MEN CHANGE
Character • Responsibility • Leadership • Protection
WHY BE THE MAN EXISTS
FROM RESEARCH TO REAL-WORLD IMPACT
Be The Man was developed through the collaboration of Arizona State University researchers, prevention specialists, reentry professionals, and lived-experience leaders.
The program exists to help men develop character, responsibility, leadership, and protection while creating stronger families and safer communities.
Combining prevention science with real-world experience, Be The Man provides practical tools for lasting change.
THE FOUR PILLARS OF BE THE MAN
CHARACTER
RESPONSIBILITY
RESPONSIBILITY
Doing what is right when nobody is watching.
RESPONSIBILITY
RESPONSIBILITY
RESPONSIBILITY
Owning your choices and your future.
LEADERSHIP
RESPONSIBILITY
LEADERSHIP
Leading through example and service.
PROTECTION
RESPONSIBILITY
LEADERSHIP
Using strength to protect, not exploit.
"The sheepdog stands between danger and those who cannot protect themselves. Character is revealed when no one is watching." — JC Almanza
Jc Almanza Wrong to Strong
Arizona Reach
"Building stronger men, stronger families, and safer communities across Arizona."
15+ Facilities
ASU Partnership
Statewide Pilot Program
Why It Matters
- 95% of incarcerated men will return home.
- Families suffer when men lack leadership skills.
- Communities become stronger when men lead with responsibility and purpose.
Meet The Team
Dr. Dominique Roe-Sepowitz Co-Founder | Prevention Specialist | ASU Professor
Dr. Dominique Roe-Sepowitz Co-Founder | Prevention Specialist | ASU Professor
Dr. Dominique Roe-Sepowitz Co-Founder | Prevention Specialist | ASU Professor
Nationally recognized prevention researcher, professor, and founder of multiple evidence-based initiatives focused on trafficking prevention and community safety.
[Read Full Bio →]
George Nolan Co-Founder | Reentry & Justice Reform Leader
Dr. Dominique Roe-Sepowitz Co-Founder | Prevention Specialist | ASU Professor
Dr. Dominique Roe-Sepowitz Co-Founder | Prevention Specialist | ASU Professor
National leader in reentry and justice reform with decades of experience helping incarcerated individuals successfully return to their communities.
[Read Full Bio →]
JC Almanza Co-Founder | Speaker | Transformation Coach
Dr. Dominique Roe-Sepowitz Co-Founder | Prevention Specialist | ASU Professor
JC Almanza Co-Founder | Speaker | Transformation Coach
Former gang member and federal inmate turned speaker, mentor, and founder of Wrong To Strong, helping men build discipline, purpose, and accountability.
[Read Full Bio →]
Justin Proulx Leadership Development Specialist
Joshua Johnson Financial Literacy & Accountability Coach
JC Almanza Co-Founder | Speaker | Transformation Coach
Helping men build discipline, structure, and practical leadership skills that create long-term success.
Joshua Johnson Financial Literacy & Accountability Coach
Joshua Johnson Financial Literacy & Accountability Coach
Joshua Johnson Financial Literacy & Accountability Coach
Teaching men how to take ownership of their finances, decisions, and future.
Eric Barron Community Leadership & Mentorship
Joshua Johnson Financial Literacy & Accountability Coach
Joshua Johnson Financial Literacy & Accountability Coach
Focused on helping men discover purpose, build confidence, and positively impact their communities.
THE BE THE MAN PROCESS
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LEARN
Understand the foundations of character, responsibility, leadership, and protection.
REFLECT
Examine your beliefs, choices, habits, relationships, and personal story.
APPLY
Practice accountability, communication, discipline, and leadership.
LEAD
Become a positive influence in your family, workplace, and community.
PROTECT
Use your strength, voice, and actions to protect others and help prevent exploitation.
LEAVE A LEGACY
Build a life defined by purpose, service, integrity, and impact.
EVIDENCE BASED
Built on university research, prevention science, and decades of combined experience.
LEADERSHIP DEVELOPMENT
Developing men of character, accountability, responsibility, and purpose.
COMMUNITY IMPACT
Creating stronger families, healthier relationships, and safer communities.
Partner With Be The Man
The world changes when men change.
Join thousands of men committed to character, responsibility, leadership, and protection.
be the man CLub
